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The Story Of

👍Thumbs Up👍

From completely different coasts and backgrounds, April and Drew met in 2013. She was in comms, he was a journalist covering the industry she worked in. The rest is history. With complementary experience, skillsets, and perspectives, they'd always been an unofficial package deal. In 2025, they made it officially official.

(Our name has a story too, but you'll have to ask us about it.)

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April Conyers

April is a strategic communications leader with more than 15 years of experience in technology and business. She has led comms at Postmates, Sword Health, and Omaze, guiding Postmates through its acquisition by Uber, and earlier represented clients including Automattic, NetSuite, Oracle, and Doctor on Demand. She was named to Business Insider's 50 Best Public Relations People in Tech. She believes the best communications work doesn't just tell a story. It changes how people think about a company.

Drew Olanoff

Drew is a former journalist turned communications strategist with 25+ years of experience across consumer, SaaS, and fintech. He brings a rare perspective to the work, having sat on both sides of the story and understanding what makes a narrative land. Drew has built communications strategies from scratch, coached executives, and helped companies at every stage find and own their voice.

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We like to win.

Thumbs Up is a human-first strategic communications consulting practice for companies of all sizes and verticals. Read our story.

Services

  • Strategic, executive, external, internal, and crisis communications
  • Fractional communications leadership
  • Messaging & positioning
  • Category design
  • Content & social strategy
  • Media training
  • Executive coaching
  • Special projects
  • ...and more

 

© 2026 Thumbs Up Communications, LLC. Powered by Eli + Coffee, via April Conyers and Drew Olanoff 

 

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